affiliate statistics 2018 marketing

In 2016 retailers of United States spent more then $4.5 billion on affiliate marketing; this number is predicted by experts to grow to $6.5+ billion by 2020. There was no clear statistics for 2017 yet, but we believe it must be around $5.3 billion for United States based businesses only.

There’s a reason for growth: social media rise, and so does affiliate marketing. Developing regions like Western Africa, Eastern Europe and South-Eastern Asia also enhance these results, as they use digital products from US.

Online shopping becomes more and more popular, giving affiliate marketing players more possibilities. Customers nowadays are more used to buy online than ever, so CPS (cost per sale) deals are much more profitable: people tend to buy here and now, while reading reviews and other useful information on the internet. This is where bloggers and youtubers come: they post links on products they have reviewed, becoming increasingly creative.

Short facts on the stats and numbers for 2017-2018:

Affiliate marketing is almost necessary for businesses to grow and even stay in game. Marketers can reach inaccessible audiences with trust of affiliates. Let’s look on the most relevant statements on affiliate marketing for last, current and next year.

1. $5.3 billion were spent on US affiliate marketing in 2017

A Forrester Consulting study researched U.S. affiliate marketing spends and predicted total affiliate marketing growth of 10.1% each year until 2020. For 2017 this means $5.3B, and by 2020 that spend may rise to $6.8B.

2. More than 80% brands use Affiliate Marketing programs

Because of its performance-based nature, affiliate marketing continues to increase its popularity among advertisers. In fact, more publishers than advertisers leverage affiliate marketing.

3. The rise of search engine requests related to affiliate marketing

Google Trends show that searches for “affiliate marketing” were stable from 2012 to 2015, but began grow rapidly in 2016. As of March 2018 the topic is 30% more popular than in 2015.

4. Annual revenue of publishers is 20% generated through Affiliate Marketing

Publications have adjusted their online strategy to generate revenue through social media, such as Snapchat Discover, to compensate for falling print sales. Affiliate marketing in the form of product spotlights and reviews produces 20% of publishers’ annual revenue.

5. Up to 16% of all online sales are generated by Affiliate Marketing

In fact, affiliate marketing has reached the amount of orders made through email marketing. Paid and online search drive repectively 20% and 21% of online orders.

6. Just one influencer can make millions as Affiliate Marketing revenue\

The @Millionaire_Mentor (aka Jason Stone) generated $7 million from June 2016 till June 2017 in affiliate marketing alone. He states that only  marketing campaigns interesting to his audience could be really successful.

7. Most popular Affiliate Marketing categories:Fashion Is The Most Popular Affiliate Marketing Category, Followed By Sports, And Health/Wellness

More than 500 widest affiliate marketing programs’ analysis shows the following allocation:

  1. Fashion – 18.7% of affiliate campaigns
  2. Sports / Outdoor – 14.6%
  3. Health / Wellness / Nutrition / Dietes / Beauty – 11.1%

8. Amazon’s affiliates make 1-10% of every deal

amazon affiliates commissions

Beginning in March 2017, Amazon changed its affiliate marketing rates. Previously, creators could make anywhere between 4-8.5% of product revenue by generating a sale through affiliate marketing. Now creators can earn up to a 10% commission for promoting luxury items, and on the other end of the spectrum, a 1% commission for promoting video games.